Why Branding Matters?

Designing Your Logo

Logo design is a complex creative process that requires several steps to achieve a remarkable result that is effective, targets the right market, reflects your brand, and stands out from the crowd. Thus the logo design process requires time, research, analysis, thought, and careful attention to detail.

  • ­Modern and evergreen logo for your business.
  • ­Branding that stands out in the crowd.
  • ­Strategic approach towards designing your brand.

Your business logo is the core of your brand. A poorly designed logo can generate negative perceptions of your business. However, a professionally designed logo will give your business the attention it deserves by attracting and impressing the right customers.

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Our Logo Design Process

Our comprehensive logo design strategy ensures a perfectly crafted logo for your business.


The first step is to get acquainted with your business, target market, and goals. We will send you a questionnaire designed to gather as much details about your business as possible. That information is then used to define a creative brief containing specific goals and direction that guide’s us during the design stage.

We then research and study your company, competitors, industry, the people you are targeting, trends, etc. In addition, we evaluate your competitors’ branding to ensure we create a distinctive logo and brand identity that sets you apart.


This is where the design phase begins, and for us it starts with sketching ideas and word mapping on paper.

The process varies from project to project and can generate very random and outlandish designs. However, it allows for a quicker and more fluid brainstorming of ideas.

This also streamlines the design process as only the best ideas proceed onto the next step.


The best sketches are then chosen for further exploration. In other words, they are polished and rendered into logo design concepts. Normally the number of ideas developed into logo design concepts are between 3-4. In order to focus on form and design, these logo concepts are rendered exclusively in black and white.

The initial digital concepts may look a bit rough around the edges due to the fact that they are only concepts, the chosen concept will be rendered and polished to perfection.


This is where we take the selected logo concept and provide you with 3-4 colour variations based on information from the creative brief and research. The presentation is then updated to include color versions, and you will choose one concept as your final logo design

Note: In some cases, where specific colours are defined, colour will be included with the logo design concepts.

Final Logo

A presentation is then prepared for you to review. This will include the 3-4 logo design concepts mentioned previously. The presentation contains details about the design of each concept.

The selected logo design is then used to prepare the Logo Design Style Guide. This document provides specifics on how to use your new logo on various applications, defines Pantone colours and typefaces used, and helps you make the most of your logo as your brand grows.

Once the final approval and payment are received, all the creative work produced by the Aesthetic Philosophies becomes your property. You will receive the following:


Full Ownership

  • You own all the work
  • Full license to reproduce any work
  • We may feature the design in our portfolio

Source Vector Files

  • Adobe Illustrator files
  • EPS files
  • Colour, black, and white versions

High Resolution Files

  • 300 dpi (for printing)
  • JPG and PNG
  • Colour, black, and white versions

Web Resolution Files

  • 72 ppi (for website)
  • JPG and PNG
  • Colour, black, and white versions

Social Media Profile Image

  • Colour and inverted versions
  • 400 x 400 pixels
  • Suitable for all social networks

Logo Style Guide

  • Defines how to best use your new logo
  • Colours used
  • Fonts used